Alicia graduated with a First-class honours in BA(Hons) Design Communication at LASALLE College of the Arts in 2012, specialising in Image and Communication. She has previously worked as a lead designer for Australia's Kids’ TV Show, Hi-5 and also led the creative team as the Art Director at Kult Studio & Gallery, Singapore. So far, she has led the creative direction on work for brands such as Caltex, Corona, NYC, SAM and Zouk. She has also led the visual direction for the heavily illustrated Kult Magazine. Aside from her growth in the design industry, Alicia channels her free time to focus on her other passions – weight training, yoga and art. She has created and commissioned a series of bubble wrap paintings in which she has now been iconically pegged to the title "bubble wrap artist". She firmly believes in the importance of the creative process and makes it a habit to document every step in all her projects and art. And yes, you read correctly, other than getting her fingers dipped in paint or wrapped around the wacom, you can find her at the gym lifting weights or doing the splits.